SHIRTOPEDIA: VOLUME 2

Shirts are the most common, yet most versatile items to be found in every wardrobe. Their utility ranges from casual to formal occasions. Over the years, the humble shirt has prominently led the development of the readymade garment industry in India and has been responsible for the birth of some of India’s biggest brands.

Over time, the market has grown and along with rapid casualisation, the bespoke, designer, premium and women’s shirt segments have boomed. Fabrics have shifted from just silk, linen and cotton to a variety of blends, weaves, specialty and smart fabrics, recycled fibers and dyes and finishes that give shirts an added appeal.

As the market and its consumer base grow exponentially, IMAGES Group is rolling up its sleeves to bring readers SHIRTOPEDIA: VOLUME 2, a 360° market analysis on the Indian Shirts Segment.

An exhaustive exploration of the shirt manufacturing ecosystem, tracing the journey from raw fibers to retail fashion.

Objective: SHIRTOPEDIA aims to illuminate every facet of shirt production, showcasing the intricate craftsmanship and innovation at each stage. This visually stunning book will feature high-quality images, expert insights, and personal stories from fiber producers, fabric mills, embellishment artists, interlining manufacturers, designers, and retailers.

What’s Inside Shirtopedia 2
  • Research & Trends: Size, Segments & Opportunities in the Indian Shirts Market
  • Innovation: Featuring Creative & Innovative Launches of FY24
  • Technology: New Fibres, Yarns, Blends & Designs
  • Sustainability: Recycled Raw Material, Eco-Friendly Dyes
  • Adjacents: Cuffs, Collars, Interlining & Buttons
  • Bespoke: Mapping the Made-to-Measure Segment
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